Prestige Targets ₹30,000 Crore Pre-Sales in FY26

Strong Pre-Sales Momentum Across Key Housing Markets

Bengaluru-based real estate major Prestige believes India’s property market remains on stable footing, provided developers continue to maintain pricing discipline and avoid speculative excesses. According to the company, sustainable growth in real estate Bangalore depends on measured price appreciation rather than aggressive hikes that strain affordability.

The Group noted that rapid and disproportionate price increases often arise when land is acquired at elevated costs, forcing developers to struggle between maintaining margins and closing sales. By keeping pricing at comfortable and realistic levels, the company believes the sector can remain stress-free and demand-driven, particularly in key urban markets such as housing Bangalore.

Pricing Discipline Driving Buyer Confidence

The company highlighted that genuine demand is visible when 30–50 per cent of inventory is absorbed within the first month of a new launch, a benchmark it has consistently observed across multiple residential developments. This demand has been supported by steady end-user participation across Prestige apartments for sale, including Prestige apartments Whitefield, where buyers continue to prioritise brand credibility, connectivity, and long-term livability.

During the October–December quarter (Q3 FY26), Prestige reported a revenue of ₹38,726 crore and net profit of ₹2,447 crore, reflecting steady execution amid a more balanced market environment.

Pre-Sales Momentum and FY26 Outlook

	9M FY26	FY26 Projected
Pre-Sales	₹22,000 Cr	₹30,000 Cr

For FY26, The Group has already crossed ₹22,000 crore in pre-sales and is now targeting around ₹30,000 crore by the end of the financial year. Management indicated that sustaining or improving this performance in FY27 will depend largely on the speed at which new inventory is launched across the right geographies and micro-markets.

Despite execution pressure, the outlook for the next financial year remains optimistic, supported by a strong and diversified project pipeline.

Bengaluru Focus and Growing Interest in Plotted Developments

Bengaluru continues to be a key growth engine for the Group. Buyer interest remains firm in Prestige plots for sale, particularly Prestige plots North Bangalore and developments along Prestige IVC Road, where plotted layouts are seeing increased traction from both end-users and long-term investors.

These areas benefit from improving infrastructure, strong connectivity, and proximity to emerging employment corridors, reinforcing their appeal within the broader real estate Bangalore landscape.

Policy Environment and Market Caution

Looking ahead to Budget 2026, it does not expect major real estate-specific announcements. However, it reiterated long-standing industry concerns around GST-related issues. The absence of input tax credit continues to push up development costs, while GST on joint development of commercial properties has led to what the company views as double taxation.

Addressing these concerns, it said, would help reduce costs and create a more equitable operating environment for the sector.

Conservative Expansion Beyond Southern Markets

In markets such as NCR, often associated with speculative cycles, the Group said it has followed a cautious expansion strategy. Early demand for its projects has come largely from genuine homebuyers rather than bulk investors, helping maintain pricing stability and reduce volatility.

The company stated that it will continue to closely monitor buyer quality and pricing discipline as it selectively expands into newer markets.

Source: https://www.cnbctv18.com/business/companies/prestige-group-sees-stable-prices-real-estate-market-targets-30000-crore-pre-sales-in-fy26-19836787